There is no denying that winter can be tough. The days get shorter, the weather gets colder and a lot of businesses increase slow-downs after the holiday season when people tend to be drained of money and less motivated to go out and spend.
Needless to say, mid-winter is generally not considered the most favorable time to launch a hiring campaign. However, what a lot of companies don’t realize is that choosing to hire during the time of the year that is often considered the least favorable can give them a major cutting edge when things start to pick up just a couple of months down the line.
Keeping that in mind, this article is going to cover some reasons why January, February and March can actually be great times to hire, especially when it comes to launching a successful immigration labor advertising campaign.
Here’s why.
1. People are More Willing to Work
The holidays are costly, and resolutions aside, a lot of people tend to start out the near year in a tight spot financially. In addition, many companies will tend to lay off during the slower months of winter, meaning that there are a lot more serious candidates out there who will really appreciate the opportunity to land a good job.
To translate things into real estate terms, winter is a recruiter’s market. However, this period of ample candidate pools and serious job seekers won’t last forever. By springtime, the tables tend to turn and the best job candidates will probably already have multiple opportunities coming their way.
2. Cash In on the Psychological Impact of the New Year’s Reset
Not everybody believes in Santa Clause, but most people believe that the beginning of a new year presents a great opportunity to start fresh. Resolutions or not, many candidates will be entering the job search scene with a renewed sense of motivation and resolve.
Even better, New Years’ is not a culturally specific event. It is celebrated around the same time of year across the globe, meaning that immigration labor advertising will likely be equally effective as a locally-based one around this time of year. Talk about a great opportunity to diversify the workplace and maximize productivity all at once.
3. An Opportune Time to Ensure That Campaign Stands Out
When candidates are being bombarded with potential opportunities, they are unlikely to take a lot of time to really get to know a company and what it stands for before deciding to apply. However, in winter, this is rarely the case.
This means that those companies that do tend to launch winter recruitment campaigns also tend to get noticed by the top candidates for the job. When there is less competition, it is always a lot easier to stand out, and those campaigns that stand out will likewise be more likely to attract the best potential.
4. This is When Staffing Companies Tend to Ramp Up Their Campaigns
Staffing companies like to have lots of great candidates already on-board by the time that spring hits, and this means that they tend to launch the most aggressive campaigns in the winter months.
This means that those who reach out to their staffing agencies early will likewise be able to get the top picks of the litter when it comes to nailing down the perfect candidates for any available or soon-to-be-available positions.
Of course, the same goes for immigration advertising. These campaigns are much more likely to hit the mark on a global scale during the winter months, and international staffing agencies will have plenty of great candidates available to help companies diversify their workplace so they are ready to tackle the challenges of an increasingly global marketplace head-on in the years to come.
Of course, when it comes to immigration advertising, employers want to be sure to get on top of the hiring process early, meaning that winter is actually the ideal time to start.
1. It’s a Great Way to Ensure a Smooth Transition Into the Busier Months
Here’s the common cycle that most companies tend to fall in after the new year: Sales start to slump and hiring campaigns are delayed until spring. Once spring hits, it is a mad dash to lock down the best candidates, and then an even madder dash to try to train and get them oriented in time to meet a rapidly increasing demand. There are lots of offers on the table around this time of year, so candidates are often more inclined to bounce while recruiters are more likely to settle for those who might be a less than ideal match, resulting in the need to continue rehiring and retraining throughout the hectic summer months.
Now, imagine an alternate scenario where the hiring process actually begins during those slower winter months where there is a large pool of eligible applicants looking for work and plenty of time to train them well before things start to heat up again in the spring. By now, the trained applicants will be well climatized and ready to take on an increasing workload, while the loyalty they have already built up will make them more likely to stick around.
Long story short, hiring is going to need to happen over the course of the year, and the slower months of winter are the perfect time to get to the best candidates first while ensuring that they are ready to really hit the floor when things speed up. It will also give employers plenty of time to work with an agency that specializes in permanent labor certification ads to make sure that any PERM applications that they need to file are done right.
When it comes to meeting recruitment challenges for the year ahead with ease, a little early preparation can really go a long way, so don’t hesitate to take advantage of a slow-down to get a jump start on the year ahead.
The Takeaway
While it might seem counterintuitive, winter is actually a great time to hire, and this is especially true of anybody wanting to launch a professional immigration advertising campaign.
Be sure to reach out to a professional agency that can get the permanent labor certification process underway so that companies can transition seamlessly into summer with their new, improved and diversified workforce without missing a beat.
