When you want to create PERM recruitment ads, the whole point is to get a response as a result of them. So, you want to make sure that people can see them and that they are attracting attention. There are a few elements you want to make sure are present on all of your ads. These should be prominent because they are most often what people need to see first to decide that they want to look further into a posted, physical ad.
Go Bold With Color
While basic white or black are not bad colors for physical advertising, they do tend to just blend into the environment and you want your physical ad to really pop. It is a good idea to go with one of the primary colors as the primary one, such as green, blue, red, or yellow. All of these will be easy to see from a distance and they are not just going to blend into the environment.
Write a Killer Headline
The headline is essentially the hook of your advertisement. It is what is going to entice people to walk closer and see what else the ad has to say. Make a bold statement or ask a question. Just try to make the statements more on the positive side. For example, frame your headline in such a way where someone might feel hopeful when they read it. This gets the right kind of attention and it can result in the people reading it wanting to reach out to you.
Place Your Contact Information
You have to tell people how to contact you and you need to do this in the plainest way possible. Put your phone number, email address, and website on the ad. It is often recommended that these are placed at the bottom so that people will have likely read your entire ad before they get to how they can reach out to you.
Use an Excellent Photo
When you see an advertisement that uses a photo, it is generally more appealing and it just has a better aesthetic to it. Find a photo that works with the colors of your poster while still being able to stand out. You also want to make sure that it is relevant to the ad’s content.
You can use this information to help ensure the highest level of success for your PERM recruitment ads. If you are new to making these ads, it is a good idea to consult with a professional. They can go over your design and make sure that all of the most important elements are present and displayed properly.
