It’s hard to get applicants for a job unless your reputation truly precedes you. Advertising is a great way to build traction for your brand and get the right candidate to fill any work position you have available. However, hiring someone foreign-born can be a bit complicated. There are a set of rules in place to make sure everyone gets a fair chance to be hired. This way, there’s less discrimination in the process. Here are a few things to know about immigration labor advertising.
Placing an Ad in the Newspaper
There’s a certain code you must follow in order to keep things moving well with advertising. First of all, you must place an ad in the right newspaper that will likely cater to the audience you intend to hire. Even if it doesn’t go in the Sunday paper, you should find a suitable publication that will attract a more widespread range of prospective employment. Please be thorough enough so that people get what you’re looking for and it’s easy to contact you. Also, you want to make sure you do it within a reasonable time span. Some of the information needed for your newspaper ad includes the name of the employer, directions for applicants to send their resumes, what’s available for a particular position, where the job takes place/what region you expect an employee to live in case of being hired, and good information on what’s exactly needed for the job opportunity. This is so there aren’t any gray areas. If you’re thinking about radio, there’s a certain standard to fulfill.
Creating a Radio Ad
The basics are the same, but it’s a bit different in the format due to time. The first thing is that you need to create a script that not only follows any immigration ad regulations, but services the radio as well. Develop a script that falls within a 30-sec time slot. Know what radio station you intend to advertise on and the small details such as the employer company, contract, the airdate, what kind of music (genre and tempo wise), and how loud you want the music. You should be able to hear a preview of the ad through an MP3 file in your email after it’s done. This way, you can see what changes need to be made. Please make sure that everything also follows the immigration labor ad guidelines so you can stay on your budget.
When hiring a good candidate, make sure that you weigh all of your options to be able to market your ad to the right audience. Follow the rules so that you have an ad that circulates in your area without any issues. This way, you’ll be able to make finding a good foreign-born worker a lot easier.
