Part of being able to attract the top job talent in your field of business is being able to reach them where they are likely to be. A major side of that is using social networks, which are becoming more and more popular for job seekers. The most popular platforms for this are also some of the most popular social sites in general: Linkedin, Facebook, and Twitter. Putting together listings in these categories increases your chances of getting the candidates you want for your job roles. So, to supplement your immigration labor advertising, here’s what you can do to refine them.
Using Linkedin
Linkedin is one of the great places for immigration ads when trying to build up a workforce. One thing that’s nice about it is that you can take an active or passive role when it comes to promoting your job roles, this ranges from using paid job postings to promote roles or simply giving the opportunity for people to apply with information from their own Linkedin profiles.
The options don’t stop there. If you’ve been working to try and put together a strong company Linkedin page, a status update can also be a good way to help promote your job openings. When you do so, your company’s followers, as well as their greater networks all see your openings. In some cases, even if they’re not interested, they may be able to leave a comment to refer someone else in the position.
Another thing you may want to do when it comes to Linkedin is to try and use InMail as a recruiting tool. What does this mean? If you’re browsing through candidate profiles and see a person with excellent potential or a unique skill set that you need, take the time to introduce yourself and your company. You may not necessarily get an application off the back, but building a relationship with potential candidates now means they’re more likely to think about you later when the time comes for them to find a place to work. Just provide your name, talk a little about your company, and some of the open roles you have.
Other Options
Linkedin isn’t the only option when it comes to supplementing your immigration ads. For example, Facebook is the largest social network in terms of volume, so posting a job offering there is the best way for you to try and appeal to a broader audience of jobseekers. Your employees can also share the opening as well to broaden the reach. While the exact nature of the post will vary based on company culture, factors like the job title, location, and benefits should always be included.
Twitter is worth considering as well for job openings, but there are a few considerations you need to make for top success. For example, Twitter’s character limit means you need economy of words in order to attract candidates. Job, location, and a proper call to action are essential. Then, you can add a link to the full description. Smart hashtag use can also help increase your job post’s reach.
Refining Your Posts
No matter what type of social media post you are working to put together, there are a few universal considerations you can make when it comes to improving your general posts. One thing to make sure you do is not to confuse a social media job post with a full job description. Being too long will instantly cause them to lose interest. The best thing to do, especially on Twitter, is to provide a few essential details with a link to a proper job description.
The benefits of simplicity apply to your wording as well. A lot of people may naturally assume that you want to use general corporate speak as much as possible to try and keep people interested. However, this may actually backfire on you. Generic language may make your job posts sound more cliche than anything else. The same applies with immigration ads. Rather than falling back on cliches like “rockstar” or “wears many hats,” think about specific terminology that applies to your open position.
One drawback when it comes to social media advertising in general is that you’re competing against a constant flood of other content, whether it’s related to yours or not. It’s important to try and add some sort of visual element to your post to help stand out. This can be a relevant image of your job role, or perhaps a cityscape of the city where you’re based. Be sure to avoid using the same stock photos you see elsewhere, as this actually causes the opposite of your key plan to happen. If it’s possible, you should also look into implementing videos in your ads. Video additions, talking about your company or even with employee testimonials, improve engagement by a substantial amount.
One surprising tool in your arsenal that you may not even be thinking about when it comes to creating your post is a smartly implemented rhetorical question. On Linkedin, a post with questions can get 50% more comments than ones without them, quite useful indeed. It doesn’t need to be anything elaborate, either, just something to jog the mind. Questions, in all advertising, creates a conversation in your audience’s heads. Answering that means they spend a little extra time thinking about your post.
When you’ve finally got a post looking the way you like, it’s important that you put together a call to action that shows how they can apply. What’s key here is making this transition as easy as possible. Putting a link to your application process is start, but you also want to include relevant phone and email information to give as many people a means to apply as possible. This is extremely important on mobile devices, where it may be harder to fill out online forms. Along with this, you want to make sure that you take the time to encourage applications to reach out to you on social media. The added contact makes the process feel more comfortable for most candidates.
