When you are working on PERM recruitment ads, you want to make sure that you are focusing on the right audience. When you are getting your strategy together, the most important thing to remember is that not everyone can benefit from your services. For example, if you have a service that can help to find housing for single immigrant mothers, then pitching your service families with two parents might not get the response that you need. It is critical to only target the right people so that you are getting more prospects for your time and money.
Target the Decision Maker
Do not just send a general inquiry. Instead, you want to find out who is in charge and who will decide whether or not to use your service in a family. For example, if you are working on a campaign to aid immigrant children find qualified schools, you would target the parent that makes the education decisions for the household. This information can generally be found by completing demographic and cultural research.
What Does the Prospect Have?
You need to know what your target audience already has to determine if your service will be of any use to them. Consider what your service is intended to provide and then examine the geographic area that you are targeting to see if this service is available. If it is, you will need to go the extra mile and explain why your service is the superior choice. This will increase how many people are likely to come to you.
Consider Multiple Campaigns for One Service
There are times when you might have more than one target audience that can use a single service that you have to offer. In these instances, you should create a campaign for each of your target markets. This ensures that you are able to attract as many potential clients as possible to use your service.
Is Your Service Truly Better Compared to Similar Ones?
This is where complete honesty is critical because there will always be times where someone else has something better. Be honest about what you can offer them and if it does not top what they already have, make it clear that you are simply offering an alternative in terms of who will be providing the service to them should they consider making the switch.
You can see that there is a lot to think about when it comes to this aspect of your marketing efforts. Make sure that you consider your target audience when creating PERM recruitment ads, as well as when you are working on all other marketing materials and avenues.