Immigration advertising is a marketing venture and recruitment strategy. It is something that requires precision and a sense of uniqueness. Since there are so many ads floating around today, both in print and through other media, it is important to have something that makes an ad stand out.
With immigration advertising, the main objective is to give a potential employee a reason to look at this business instead of that one. Having a clear message and clear expectation about the type of worker desired is a good starting point. There are ways that companies can do this, including these following suggestions.
First, ensure the advertisement is visually appealing. Humans are naturally drawn to something that aesthetically pleasing and well placed. Positive visual stimuli creates a more positive reaction from the human brain. Therefore, having text well spaced out and images laid plainly but effectively will help an ad function better.
Second, contact information needs to be clear and easy to understand. Since the target demographic for this advertising are migrants, the information must be written and the location of the work should be expressed in simple English.
Third, consider using newer technologies to make the ad more appealing. There are many benefits to video immigration advertisements. This is because they are easy to use and listen to. It gives the person watching a chance to gather a lot of information in a short time, without the hassle of trying to discern written words.
Fourth, make sure the ads are published in easy to locate sources. The Department of Labor requires that ads are run in a local newspaper for two consecutive Sundays. However, there is still scope to run the ad in other locations, such as external job boards and recruitment agencies for migration.
Fifth, including a short testimonial from past or present workers from the company helps to highlight good reasons to pursue this job. Whether the worker is a US citizen or a migrant is irrelevant although it can be good to show diversity in the workforce.
Overall, it is very much about choosing the right words and the right images for an effective advertisement. Having short, clear sentences that give plenty of detail, without filler words, is important. Having an image or two that represent the dynamics of the workplace and the role of the work will help. Ensuring that the contact information and location is laid out plainly will play a factor in attracting workers. Also, be sure to mention clearly the pay wages and if there are any relocation or transportation bonuses for migrants. This is important when targeting certain demographics.