With the changing world economic climate, investing in diverse and multicultural workplaces is worthwhile. Although the process for immigration advertising in the US is complex with lots of paperwork to fill out, it can be highly beneficial for employers and business.
Before launching an advertising campaign for immigration purposes, employers must first make the job application available and open to domestic workers. This helps to keep the workforce open for those skilled in certain areas. However, if there is no domestic worker suitable for the job, it becomes open for skilled migrants.
Having migrants working in a business can promote a better work ethic. It can also make things prosperous, with migrants bringing new ideas and fresh perspectives. From restaurants to entrepreneurial companies, immigration is helping to build up a strong workforce for a brighter future.
The role of advertising these jobs is highly important. Advertisements can often be “whitewashed” without the employer even realizing it. This is a cultural issue that is rarely brought to attention. Job ads often lean themselves to local workers without consciously intending to discriminate.
There are ways that an employer can ensure their job ad is open and welcoming to all people. First, using English that is easy to understand and avoiding jargon or colloquialisms is a good start. For migrants, English is often their second language and they might not catch some of the finer nuances of the language. Keeping it simple keeps it fair.
Next, clearly explain the location of the work. Rural farm workers are often looking for migrants to help out with jobs that locals aren’t as interested in, such as berry picking. These jobs call for a lot of skills and hard work which migrants are often willing to put it. Since rural locations can be hard to access, it is important for the employer to mention if there is any relocation bonus or transport assistance for successful applicants. This can make it more appealing from people of all backgrounds to apply.
Furthermore, where possible, show that this job is part of a multicultural and welcoming workplace. If it is possible in the advertisement, include an image of the people working here to make it seem more approachable. Migrants will feel more comfortable working in places that are openly hospitable and engaging.
Finally, ensure the contact details and application details are clear. Having an e-mail address or postal address clearly stated with the expectations of the application process, such as including a cover letter and resume, is vital. Making these such details more accessible and understandable for all will help to attract a wider diversity of workers.
