When you are creating permanent labor certification ads, you have a specific demographic in mind. Just like a company trying to target certain groups, you need to do this too. Also, just like in business, you want to get leads so that you know who you are going to target and so that you know who is most likely to take advantage of the services that you offer. This way of gaining new clients is not new, but technology has made it easier to reach potential clients all over the world. Just a few hours a week can result in dozens of new leads.
How Does It Work?
The process is quite easy, though it can seem a bit daunting initially. To get started, you want to start a website that can explain to potential clients exactly what you have to offer. In addition to thoroughly explaining your services, you want to give people information on your campaign. You have a higher chance of getting the right people paying attention when they can relate to what you have to offer.
Next, you need to get a list together of the demographics that you want to target. This allows you to work on your physical advertisements as well as any emails you will use as part of your advertising campaign. This email should be simple, straightforward and professional. Do not use flashy colors or icons. Keep it black and white, and keep your campaign logo on top. Your website address should be seen without the person having to scroll down, so keep it toward the top of the email. At the end of your email, be sure to clearly leave your contact information so that they can reach out to you if they have questions or want to possibly use your services. When a person contacts you, they become a qualified prospect and you go from there.
Why Should I Use This Method?
This is beneficial for both you and those you are reaching out to. For you, it means more clients. For those you are reaching out to, it means that they can learn more without having to put in a lot of effort. Benefits include:
- Choosing who to offer your services to so that you are most likely to get a positive response
- Controlling how many leads you will get
- Saving time and money
- Controlling your own marketing efforts
- Being personally involved in your campaign
It is easy to see why this method is effective. It mixes well with your physical permanent labor certification ads and can even take these to the next level. This is because it gives you greater focus.