When you are working on an immigration campaign, your immigration ads are just a small piece of the pie. You want to do multiple things to ensure that you are getting the most exposure possible for your campaign. You want to ensure customer engagement and maximum exposure so that your campaign will be easily recognized and favorably talked about. There are some easy things that you can do to ensure more exposure and engagement.
Social media is the way of the future. You cannot find a single major company that does not have a strong social media presence. Using these platforms are an easy way to ensure that those following you have the chance to engage. They can easily leave comments, talk to other followers and share what you have to say with their friends. This will allow others to get to know your campaign and let current customers share in what is happening with your campaign right now.
Keep the Public Updated
Whether you are using email marketing, social media or both, it is important to update the public regularly. If you are using social media, then two updates a week is sufficient. Emails can be a little less frequent with one every one to two weeks. The key is to be consistent with your updates. You also want to send out special announcements when major things are happening. You want to keep people interested so that your campaign remains relevant.
Keep the Campaign Website Simple
When it comes to things like your domain name, you want it to be simple and something that people can easily remember. Avoid lengthy names, backslashes, dots, and other things that can be forgotten about. You ideally want your domain name to be your campaign name, but if this is already taken, go with something short that is related to your campaign.
Produce Fresh Content
You should have a blog on your website and if you do not, it is time to get one set up. You want to add at least one to two new pieces of content to your blog each week. These should be at least 250 to 300 words and just need to give the public something to sink their teeth into. Updates about your campaign or positive news about the campaign or the niche that it is in are just a few ideas that you can use to constantly have fresh content on your blog.
Host an event related to your campaign and allow the public to join in. You can choose an in-person event, webinar or a combination of both. The key is to ensure the greatest chances at engagement with this event.
You can see that there are multiple ways to expose your advertising campaign to the public. Use these along with the immigration ads so that your campaign is always fresh in the public’s mind.