PERM advertising promotion is something that has to be done to ensure that your campaign is getting the exposure that it needs. It does not matter the size of your campaign either because it is necessary for all of them. Essentially, promotion is what tells your target audience who you are and what you have to offer. Promotional efforts can become pricey, however, so it is important to know about the methods that are affordable and effective in getting your campaign out there.
Banners and Signs
A banner or sign with large format printing can catch the eyes of those passing your campaign headquarters, or any other place you might be using physical advertising. The right font and message can bring people in. Many choose to use these types of advertising tools when they are promoting a new service or special offer, for example. While this is effective when used in this manner, you can use signs every day to tell people exactly what you can offer to help them. These can be placed right onto your campaign location, or you can arrange advertising space elsewhere and promote your services this way. This is relatively inexpensive too, which makes it an even better choice.
Social Media
So far, all of the popular social media sites are free and this means that you can advertise without spending a penny. The key is to use these properly. You want to create pages for your campaign on these sites and you want to remain active. At least two times per week, post about your campaign, such as the services that you offer, and anything new happening with your campaign. There are some paid options on these sites too that you can look into to see if they might be beneficial.
Small Marketing Materials
For a relatively low price you can have business cards and small brochures printed up. These should provide important things like your campaign name, contact information and a few key points about your services. Then, go around to local businesses and commercial places and ask if you can leave a few pieces of literature there. This will allow patrons of other businesses to see your literature and get to know your services. A really good idea would be to put this stuff in places with waiting rooms, such as auto repair shops and doctor’s offices. People are waiting and get bored, so give them something to read. This is a rather easy way to promote your campaign.
Use all of these ideas to get the most exposure for when working on PERM advertising. These are all inexpensive, so they work well with any marketing budget.
