When you are working on a campaign for permanent labor certification ads, you can take advantage of email as part of your strategy. The key is using email properly and creating emails that people are going to want to open and read. There is definitely a balance and some tricks that will ensure that this is possible. When you use emails properly, you can almost guarantee that you are going to see a return on the investment of your time.
Make Subscribing Easy
You want to make it easy for people to be able to subscribe to your emails. If people have to jump through hoops, they are most likely just going to ignore this. You also want to post your website on your posters and make sure that the email subscription option is prominently placed on your homepage. You can encourage people to go to your website and subscribe right on your ads.
Provide a Welcome Email
When someone does subscribe, you want to make sure that you thank them and a welcome email is an easy and effective way to do this. This can be simple and short. Just let them know that they are officially subscribed and that you appreciate them. It is best to avoid making promises or making this too long because you want them to be able to quickly scan it and that is it.
Be Mindful of Email Timing
You want to make sure that your emails are read, so you want to send them when people are most likely to have free time. The timing will ultimately depend on your target audience. However, late morning on a Sunday is often considered to be ideal since most people will have at least a few minutes to scan the email to see what you have to say. Another note about timing is the frequency. It is best to send an email about once every two weeks. This frequency will not overwhelm people, but it is often enough to keep them interested.
Keep it Positive and Simple
When you send out your email advertisements, you want to make sure that they are as simple and positive as possible. Get straight to the point, use positive language and include a call to action.
Now you know more about effectively using email as part of your strategy for a campaign for permanent labor certification ads. Use the information above as a starting point and simply adapt the information so that is works for the unique campaign that you are looking to create. Measure your success and you can make tweaks along the way if this is necessary.