The structure of immigration advertising is important. The Department of Labor puts high standards in place for companies or businesses wanting to attract foreign workers. The ad composition is the first step in ensuring all the paperwork is correct. Besides all the paperwork involved, the ad must run in the local printed newspaper for two consecutive Sundays and be available elsewhere for at least 30 consecutive days.
There are many components of the ad that must be included. Foremost, these need to follow the requirements of the newspaper that the ad will be printed in. After this, there are other details that need to be included. These are:
- Employer name
- Where interested persons can send their application and what needs to be included, e.g., resume, cover letter
- A description of the job vacancy, including any necessary qualifications
- Where the job is located and if there are any travel requirements
- What the wage is, ensuring it is not lower than the prevailing wage rate
- Only mention the job duties listed on the ETA form 9080
- Ensure it keeps working rights and wages fair for migrant workers
Once the ad is suitable and ready to print, there are still many things that the employer needs to be aware of. First, they need to ensure that the ad is printed in the appropriate newspaper. If the job is in a rural location, the ad should be sent to a newspaper with a wider circulation, such as the next biggest town. Wherever the ad is printed, it is crucial to ensure there is a tear sheet. The Department of Labor requires these for each ad placed. They can be obtained from the newspaper where the ad was printed.
In addition to printed newspapers, ads can be placed in other sources. This includes radio ads, internet listings on job boards, and video advertisements. With any of these, there needs to be stringent evidence to show that the ad was placed legitimately and fairly as per the conditions of the printed ad. They should also contain the same information.
Employers or businesses have the option to place these ads independently, ensuring that they meet all the required standards. Another option is to use an immigration advertising agency. These are ad agencies that specialize in placing ads for migrant workers. They know of all the paperwork needed for the Department of Labor.
The advantage of using an immigration advertising agent is that they are bound to get it correct the first time. They can compose the ad, proofread it, give a price for it, and have it run in the right newspaper place. Although there is an upfront fee involved, this avenue can save money and time in the long run.