There are some buzzwords that seem to work like magic in marketing.
Whether you’re working with PERM advertising for recruitment companies or trying to promote a used car, there is certain lexicography that makes people ears perk up and gets them into a mood to buy.
Below, we explore some of the words (in bold) and explain why they convert readers into customers so well.
The 10 words that help to advertise any product
You lets the reader know they’re being communicated with. It catches their attention and is therefore much more powerful than using third-person language. “Are you a woman in her thirties? You will feel far more refreshed using this shower gel,” works better than “women in their 30s will feel far more refreshed.”
Consumers love the feeling of getting something for nothing, which is why free is such a powerful word, and why marketers are keen to throw freebees into a deal. Words like save and bargain are powerful for the same reason, although, be careful overusing the “b” word. People don’t like being told how to think and if they’re not convinced that a deal is a bargain, it could turn them away from the deal altogether.
One of the biggest fears among consumers is that the product won’t be as amazing as the adverts suggest. There are plenty of words that can help alleviate that fear. Words such as guarantee or proven work well provided you’re able to back up the words these promises provide. Go one step further and tell people the results are “scientifically proven” or comes with a “100% money-back guarantee” if that is the case.
“The” might be one of the most commonly used words in the English language but it makes advertising copy sparkle in a subtle way. Using “the” instead of “aA implies that it’s the best solution to a problem, and not one of many. ‘The immigration recruitment service to solve your recruiting needs,’ for example.
There are loads of useful words to make people feel like they’re getting a luxurious top-of-the range product. Try elite, gourmet, or premium on for size. They all create a sense of class and importance. Give these words a go when writing adverts and see how they spice up your copy.
The words aren’t the only thing
Of course, the words by themselves aren’t going to sell your product or service to the masses. You’ll also need a great brand image. A product that targets the right market and works so well that it’s easy to market.
If your product rocks, it’s super-easy to find the right words to sell it. However, with an expert marketer at hand, you can really make sales skyrocket through the roof. Don’t be afraid to spend big on the best advertising firms. More often than not, these companies will make your company the extra money you paid for their services, plus a whole lot more.
Having served hundreds of clients, these premium advertisers can guarantee they’ll provide the service that the biggest companies are searching for.
