You may be on the hunt for top talent among the potential hiree pool with a job role to fill. How do you find them, and how can you draw them to apply for your business?
With quality job candidates, you can find an employee who will suit your company goals and adapt well to your work environment. They could be well-educated or experienced in your field, which would make them a significant asset that will help your business thrive. However, you are not the only employer in your industry seeking new employees. These desirable candidates could have a wide range of options for applying.
To make your business stand out among your competitors, you need to take extra measures so your potential candidate will choose to pursue your job opening and be enthusiastic about obtaining a job with your business. Some efforts simply require a bit of creativity and thoughtful strategizing, while others may require some reflection on what your company has to offer current and prospective employees
Here are some ways you can attract top talent to apply to your business:
Detailed Job Postings
When you post your job opening online, you would expect a sea of applicants. However, you may be missing many details that turn them away. These days, career/ job seekers are becoming known as job shoppers because people are looking for a role that pays the bills and brings them some form of fulfillment.
Sharing a career opportunity requires including all necessary information about the role but about your business. You need to implement strong writing practices for a concise yet informative posting. This is especially important when you are following the process of creating permanent labor certification ads, which involve offering domestic candidates the opportunity to apply for your business. If your caterer opportunity posting is blank or unclear, you won’t receive candidates.
When creating your job posting, there are some necessary components you will need to include:
- Job title
- Description of the job position using a few readable sentences
- Listed responsibilities the candidate will need to fulfill
- Your expectations of your new hiree workstyle and overall attitude (consider descriptions like positive, ambitious, team-player, organized, communicative, etc.)
- Your candidate’s necessary prerequisites, including past work experience and educational background to ensure they can get the job done
- A glimpse into their regular workday, including action words and specific tasks they will need to regularly complete
- Their wage compensation and benefits package
- Statement of remote work, in-person work, contract length
- Your business information, including your big-picture mission and who your target audience is your office location
There are quite a few details to include in your posting. However, if written efficiently, so every piece of information flows into the next, your candidates will be more likely to apply by the time they’re done reading about the job opening.
Employer Branding
Your job posing does not need to be stiff or written in essay-style. Feel free to add some punchy words to catch readers’ attention while being specific about the candidate requirements. Your eligible applicants will be more excited to submit their resume and cover letter if they are attracted not only to the job but the organization.
With employer branding, you will establish a clear vision of your company’s goals and overall purpose and how you contribute to the professional world. It helps to have your target audience decided. With a target audience, your potential hire will understand your business goals more clearly.
Your branding will guide how you create your job posting or immigration labor advertising by outlining the language, tone, and overall message you want to convey to future potential hires. Are you a hip, new business seeking free-thinking creatives? Or are you a well-reputed non-profit establishment that has committed decades to support your community? Sharing your employer branding in your career opportunity posting will attract appropriate applicants who connect with your message and want to help your organization succeed.
Job Postings Over Multiple Media Platforms
If you are in the middle of the immigration advertising process, it’s required that you share your job posting using various sources. This will increase your chances of finding eligible potential hires from the U.S. or international locations. Establish your employer branding and promote your career opportunity over these platforms to appeal to a broader audience and attract more candidates:
- Local or nation-wide radio commercials or announcements
- Online job search engines
- Local/ national newspaper postings
- Professional journals or magazines focused on your industry
- In-house posters or announcements for potential internal hires
- University career fairs
Positive Work Environment
While you’ll likely find more job applicants from your detailed and wide-spread postings, you need to make sure your business will fulfill your candidates’ expectations. While your application and onboarding process involves analyzing if your new hire is suitable for your business, they will also be trying to determine if your business is right for them. You need to consider what your potential hires are looking for in their career field and what you can offer them that other organizations can’t.
If your company includes a positive, friendly work environment, you’ll notice higher employee retention rates and less turnaround. If your business has positive values focused on your employees’ wellbeing, you’ll see more top-talent candidates applying and staying. You may receive one common question during interviews regarding your employee benefits, including insurance packages, pay raises, career advancement opportunities, and more. When applying for a job, your candidates will want to find somewhere they can settle and grow.
By offering fair benefits that promote your employees’ health and wellness, they will feel more valued by you as their employer. You’ll notice reduced turnover as you demonstrate your appreciation for their time and efforts committed to growing your business with appropriate benefits, training, and advancement opportunities. Eventually, your company will be equipped with an entire team of talented candidates who will work with you to help your company succeed.
