When one has job opening and wants to start PERM advertising it, they may feel at a loss for how to do it. Indeed, there are lots of different ways of doing so nowadays, and it is important to remember that you can’t say about any of them that are superior to others, as each of them addresses a particular type of population, with there being some overlap of course. What one should remember in this case is that the more channels one promotes their openings through, the better results they will have. Finally, for those who still feel lost, even after reading this article, it may be a better idea to hire professionals to take care of the job.
Newspapers
This one is the oldest trick in the book, so to speak, though it is important to remember that they will essentially be ineffective as far as PERM advertising goes. Indeed, there is a specific population that still reads these on a daily basis. They also come with great sets of benefits, since local newspapers offer the advantage of letting candidates know that they will have a place to live if they are hired. As such, they are less likely to reconsider applying
Online
For those who want to do PERM advertising, the online medium, with its countless job sites, is the best bet, as it is able to reach where local newspapers, being local, wouldn’t even dream of reaching. Indeed, applications for jobs has become as easy as simply pressing a button, which means that one will be able to get a whole lot more applicants than they would via newspapers. In most cases, these sites have free services, which means one won’t have to pay at all. Even if they do, the price is usually worth it.
Social Media
The more technologically connected the society is becoming, the more influence social media has over one’s day-to-day life. As such, one should consider using social media as a means of getting a larger audience when it comes to their job postings. Not only does this method allow one to connect to their potential employees in a manner that nothing else would, but it also allows them to post links to things like an application page or a longer, better detailed page. Of course, one should only consider applying this method if they have a large enough following that is active enough on the social media sites one is thinking of posting the job opening. Otherwise, this method is out of the question.
