Filing a PERM application is no easy task, but for many business owners, it’s a necessary part of getting the right person for the job. After months — and in some cases, years — of not being able to find qualified help, the best solution is to bring in a migrant worker who meets all of your criteria. If you don’t have any experience in immigration advertising, it’s easy to assume that it’s similar to a typical candidate search, but the process is significantly more intricate.
Typical hiring ventures require their fair share of time and money — that’s why many companies hire recruitment services to get the job done as quickly and efficiently as possible. When posting permanent labor certification ads, the stakes are higher. You aren’t just required to meet your own requirements, but you must also fulfill the requirements of the US Department of Labor. One mistake could mean the difference between getting the employee of your dreams, and negatively impacting that worker’s efforts to create a stable life in the US.
Here’s why you should work with an experienced agency to accomplish your immigration advertising efforts.
Large Reward, High Risk
Immigration advertising comes with much higher stakes than a typical recruiting process. In normal recruiting, there’s nothing holding you from hiring the candidate of your choice, as long as they’re an American citizen. If your new hire doesn’t work out, the odds are lower that the employee will be drastically affected, as they’ll have more opportunities to find work. Recruitment always comes at a cost, and you’ll have to spend time and resources rehiring, but your business likely won’t be significantly affected.
When posting permanent labor certification ads, whether you complete the process correctly will directly affect whether or not your migrant employee can begin to make a life for themselves. Additionally, this process will directly affect your employee’s green card campaign. It’s crucial that you become educated on the rules and requirements of the DOL. One mistake could leave your prospective employee unemployed, and cause you significantly, as this process can be costly.
Applications are submitted online but before you file, read over the rules of sponsorship and labor certification standards. You can reapply if you are not successful on your first attempt, but this will cost you more time and resources, which isn’t ideal for any business owner.
Filing is Complicated
The rules of immigration labor advertising are as strict as they are complex. In this process, you’ll find that there are several deadlines that must be upheld. For several steps in your PERM advertisement process, there are strict timelines that are imperative to the validity of your filing. Some employers have the resources to keep up with these time constraints — larger companies might have legal teams and HR reps who facilitate and keep a watchful eye on the PERM processing of their immigrant employees.
However, if you run a smaller operation, you might not be able to facilitate the process with the same attention. It’s understandable that you might be too busy managing your team and handling day-to-day operations, but taking on a PERM campaign might mean losing track of it amid your other tasks. If you aren’t diligent about this process, you could miss a deadline and have to restart your campaign entirely.
When you team up with an experienced team of advertisers who specialize in creating permanent labor certification ads, you can feel confident knowing that the entire process is being handled in a timely fashion while you and the rest of your team can focus on running your business. PERM advertisement agencies are experienced in creating successful campaigns and they also work with attorneys who specialize in work-based immigration.
Making Immigration Advertising Easier
PERM campaigns are fickle endeavors. The necessary requirements for your case could change based on several factors. For example, prerequisites differ between hiring for professional and non-professional work positions. Requirements also vary based on the location in which you are campaigning. If you don’t have the right help alongside you, you might not follow the correct guidelines.
Hiring a PERM advertiser is a preventative measure that will help you avoid making these mistakes. Experienced advertisers have plenty of experience dealing with cases from all over the US. They understand the nuances between each case and have the resources necessary to plan for your specific PERM endeavor. Professional advertisers are also more likely to stay updated with all of today’s most current rules and requirements involving labor certification.
Additionally, PERM advertisers with years of experience are more likely to have important connections that will help strengthen your case and make the application process easier and less costly. Though they are a paid service, PERM advertisers can actually save you money by taking advantage of their connections and industry rates in print services, online ads, radio commercials, college recruitment events, and more.
A Stress-Free Experience
PERM campaigns are well worth all the work. Unfortunately, the work can be overwhelming. After looking at the requirements and lengthy timelines that come immigration advertising and filing a labor certification, you might be tempted to give up the process completely to save yourself the stress, but the better option would be to hire a PERM ad agency.
Hiring an advertiser doesn’t mean you’re completely free of any responsibilities pertaining to the process — you are the employer, after all! However, PERM advertisers will offload a significant amount of the work. If any parts of filing confuse you, you can always look to your advertisement team as a helpful resource. PERM advertisers will fill you in on what you need to include in your advertisements, how long they need to run for, and how to fill in the required ETA form after your campaign.
With a little help, the PERM process can be simple and stress-free. All you need to do is give a trusted immigration labor advertising company a call!
