The only way that a company is able to thrive is by having a team of excellent employees. But before an employer can have a team of true professionals working beneath them, they first need to go out and recruit these individuals.
But just where does someone go in order to get the best and brightest? This is something that this article looks to answer as it breaks down the best places for companies to find new exceptional employees.
Employee Referrals
When someone has already proven to be an excellent employee, it can be assumed that they likely know other individuals who would be just as skilled and exceptional at their job. Therefore, employers need to be able to tap into these social circles and have their existing employees bring their other industry friends and acquaintances on board.
The best way to help accomplish this is to set up an employee referral program. When there is no motivation for an employee to recruit someone else to come work at the office, it makes it far less likely that anyone will do it. This is because the employer would have to rely entirely on the fact that they operate a workplace culture that is so impressive that it is able to convince their workers that the person’s friends or acquaintances would also love working there. And even if they have a very good workplace culture, it likely won’t be good enough for this to happen.
Therefore, they need to be able to give their employees some extra motivation to help bring in other skilled employees. A referral program can help with this since it is set up to deliver a reward to any employee who refers someone that ends up being hired.
This reward does not have to be very significant. Even an extra day off work or a $100 gift card somewhere is often enough to cause employees to refer to other skilled individuals. And since they only get this reward if the person is actually hired, it causes employees to make sure that they only refer people who are very skilled so that they will have the best chance of being hired.
This is also a very helpful tactic because it minimizes the amount of time and money that needs to be invested in the hiring process. Just post the job description on the official company website and then put the word of mouth out into the employee network to get those referrals to start rolling in.
Social Media Recruiting
Every company should have at least one or two active social media accounts nowadays since it is such a big part of successful marketing, especially when dealing with younger audiences. And when a company is very involved with social media, it is a great recruiting tool available for them to use.
The best part is the fact that it is completely free to do so. Simply create an engaging post that briefly promotes the job opening and then link to the full job description on the company website. Once this is done, their social media following should do the rest.
If their following is passionate and intrigued enough, then they might even share the post to their following, which potentially exposes the job opening to hundreds or even thousands of people who probably wouldn’t have otherwise seen it.
Networking Events
These events are regularly held in cities and towns all across the country. And what better place is there to recruit new employees than at an event where people are literally there to make industry connections in hopes of getting a new job?
Depending On the size of the event, there could easily be upwards of 200 or even 300 people in attendance at the networking event. This is a lot of bright minds who are eager to get to know professionals in the industry and possibly work in a related field.
Plus, a lot of these networking events are frequently held at post-secondary institutions, which means that a large portion of the crowd will be current students or recent graduates who are looking to get their start in the industry. These individuals are sometimes better choices than more experienced members of the industry since they are guaranteed to be educated in the latest best practices and will not be burdened with pre-existing biases or preferences that clash with the way that an employer does business.
There is also the fact that these individuals will often cost far less to hire than an industry professional, which means that the company might even be able to hire two entry-level employees for the price of one individual with a few years of experience. ‘
Posting in Newspapers
It is important to recognize the importance of print mediums when it comes to hiring potential. There are a lot of people who still read the classifieds when they are interested in looking for a new job. That is why publishing in a newspaper is a required part of immigration labor advertising.
But if someone is looking to get the best results from their PERM recruitment ads, then they can’t pick just any newspaper to publish their job posting. Instead, it should be one with the greatest circulation possible so that it has the best chance at reaching a large audience.
It will also need to be a newspaper that is published in the local community, which is another requirement of immigration advertising. This is because the locals will be the individuals who are most likely to be interested in taking a job within the city where the company is based.
Depending on the type of company that is looking to bring on new employees, they might be able to go a slightly different route. Another possibility is for them to publish the job posting in a niche newspaper or magazine that specifically writes about topics relevant to their industry. This will help ensure that they only target individuals who are most likely to be interested in and qualified for the job opening, assuming that the industry is a general one like computer programming or construction.
