If you are starting a business or simply want to market an existing one, understanding basic advertising categories can help you understand what would be most beneficial to you. There is no one-size-fits-all strategy when it comes to advertising. Product, service, and audience are just a few factors when considering what category will work best for your situation. Here are some of the fundamental advertising categories and what they are used for.
Print advertising is one of the most traditional forms of marketing. This includes advertisements in magazines, newspapers, brochures, and any other form of print. This type of advertising is beneficial when you know your audience’s location. For instance, if you have permanent labor certification ads, you may find success placing print ads in an immigration office.
Direct Mail
This traditional advertising strategy allows companies to send longer, targeted messaging directly to potential customers. This is usually cheaper than other forms such as print and broadcast but does require you to have specific information on your customer base.
Broadcast
Broadcast is also thought of as a traditional strategy and was previously limited to radio and TV spots. However, today broadcast has expanded to include satellite television and radio.
Web
The internet has changed the way companies advertise to their customers. Today, advertising on the web includes, but is not limited to, video commercials, pay-per-click advertisements, and banners. There are a variety of platforms that can help you to track your permanent labor certification ads to see who is seeing them and how they are reacting to them.
Outdoor
It’s likely that you are faced with hundreds of advertisements on your daily commute—many you may not even notice. Billboards and signs are visible on nearly every street corner today. Outdoor advertisements can be beneficial by getting your message out to a broad audience, but it is difficult to get a targeted message across in this way.
Social Media
The most recent successful marketing tactic is social media. Advertising on social media allows businesses to target consumers in a personal way. Creating profiles for your products or services allows you to have two-way communication with customers to build relationships, which can increase brand loyalty. Another important aspect of social media is that customers are able to like and share your messages within their network of family and friends, which can increase your visibility.
There are many other facets of advertising that could be beneficial for your business. Understanding who your audience is and how they consume media should be at the core of any marketing strategy. Once you have this information, the channel you use should be fairly clear.
