When it comes to recruiting, anybody interested in making the most of their campaign will need to know how to best mobilize social media to their advantages. There are plenty of ways to create online job postings and some social media platforms like LinkedIn have even been designed specifically to facilitate this process. However, if there is one platform that is ubiquitous, not only in terms of offering the broadest pool of candidates but also the highest levels of user engagement, it has got to be Facebook.
This is why knowing how to use Facebook job postings and use them well can give employers and recruiters a competitive edge over the competition when it comes to locking down the best employee for the job. The coolest thing about Facebook job postings is that they are a smart way to engage not only interested candidates but also passive candidates who might stumble across the job posting in their home feed and become interested in learning more. In addition, since Facebook has such a wide global reach, it is also a fantastic place to post immigration labor advertising.
However, in order for a Facebook job posting campaign to be successful, it needs to have more than access to a broad pool of candidates. It is one the recruiter to mobilize this tool to their advantage and ensure that they are truly targeting the type of people who will actually be well-suited to the job in question.
After all, having to sort through endless applications can be a major drain on time and resources, and this is why it is so important that the campaign is actually speaking to the type of candidates that will truly be right for the position.
Essential Tips for a Successful Facebook Job Posting Campaign
Understand That a Job Posting and Job Description Are Two Different Things
A job description is a detailed overview of not only a position itself but also the expectations, qualifications, specific duties and opportunities for upward or vertical mobility that come with it. Job descriptions are meant for internal use and will help to simplify the recruitment process as well as clarify essential expectations during the interview process.
A Facebook job posting is different than a full job description. A job posting is an enticing description that will encourage potential candidates to feel excited enough about the position that they actually mobilize the resources and start the application process. That said, while a job posting should always be concise, it should still be accurate and detailed enough to give potential employees a good idea of what will actually be involved so that it attracts the right type of candidates for the job.
The best way to achieve this goal is to zero in on the actual candidate themselves, including the essential skills and qualifications that they will need to excel at the job. Use a question that people will want to answer in the affirmative to hook a broad audience, and then zero in on the specific type of person that will be right for the position from there. Facebook provides a range of tools that can be used to target the audience according to the right type of demographics, interests and skills that will be needed for the position, and these tools should always be mobilized to any recruiter’s full advantage.
Boosting a post will help it reach the widest pool of potential candidates possible, and as such, it a good extra to invest in.
Use Professional Looking Images and Videos
Posts without images are likely to attract a whopping 200 times less traffic than those that use an image. While even just having an image will go a long way to ensure that a Facebook job posting gets noticed, however, it is also important that the post gets noticed in the right type of way.
This means that any job posting should include attractive imagery that will give potential candidates a good idea of what the job is about, not to mention solidify a strong first impression. After all, a picture is worth a 1000 words, and it is worthwhile to invest in some high-quality photography in order to ensure that any workplace is portrayed in the best light possible, so to speak.
The image need not be of the workplace itself though. ‘We Are Hiring’ artistic style imagery or custom made posters that are also in line with the brand’s own custom imagery can also be a good place to start. Just remember to consider that sizing matters.
For instance, a post that is 940 by 788 pixels in size will contain an in-feed ad image of 1200 by 628 pixels. The same rule applies to the right column image while the carousel ad will be a square 600 by 600 pixels, so be sure to size and optimize images accordingly in order to ensure high-quality pictures with minimal distortion.
In terms of getting noticed, rumor has it that Facebook will prioritize posts that mobilize video technology to capture their audience. This can also be a great way to provide a quick and digestible summary of the position and the company philosophy that will be just as attention-grabbing as it is easily accessible.
Even better, a video need not be an oscar-winning caliber in order to snag attention. A well-done homemade video will often perform just as well as a professional-level video production as long as a recruiter takes some time to think about the type of information that they want to convey and the best way to do it.
Conduct Initial Interviews Using Facebook Live
A smart way to save plenty of time and resources during the initial interviewing stage is to use Facebook Live video technology to arrange virtual screening interviews.
This technology can come in especially handy for campaigns entailing immigration advertising where distance may be a major factor, as well as a great way to execute a low-commitment and low-cost screening process that can help filter down the pool of candidates to those who are truly well-qualified for the job.
Whether being used for domestic or immigration labor advertising, Facebook job posts are a fantastic tool that recruiters everywhere can use to streamline their process while gaining access to a wider, more highly targeted group of candidates.
Just keep in mind that anybody sponsoring a foreign national employee might need to post PERM recruitment ads in order to obtain a green card, and if this is the case it is always best to enlist the help of a qualified agency that is familiar with the complex ins and outs of the process and can help to ensure a successful result.