Companies that provide jobs for immigrants have plenty on their plates simply trying to deal with all the paperwork.
So it’s always a challenge keeping up with the recruiting services and always bringing in new potential immigrant job seekers. A smart strategy is to partner with organizations that specialize in immigration ads and other services.
Immigration advertising agencies have been created to help with all areas of PERM recruiting and similar services.
Most organizations don’t know much beyond that they always need qualified professional and non-professional people. They may not necessarily be certain where the best places are to place ads, the correct wording for the ads and any other required legal statements to make sure everything is done correctly.
Immigration ad specialists can suggest the most effective local and national newspapers around the country in which to place ads that get seen and acted upon, plus specific online labor resources such as job search engines that get a lot of attention by the particular audience the employer is trying to get the attention of. This is really the beginning of possible places to get the word out – clients also can be asked to consider including their information and messages at employment centers at colleges or universities, as well as radio ads and general notices through the labor and employment divisions of different states.
In some cases, a well-written direct mail piece can also be another useful method of connecting with potential candidates seeking labor certifications or work-related visas. Billboards too can be an additional tool beyond traditional print or online media advertising.
For companies new to the immigrant recruiting process, experienced advertising agencies can share their experience, plus examples of past successful and less successful advertisements. This expertise can be quite valuable, especially since the Department of Labor has very specific requirements in what can be said and what can’t be said.
Certainly companies can eventually learn by experience what strategies work and don’t work for them, but hearing specific best practices gained from years of doing this can be exceptionally useful. It can also help avoid some of the errors that likely will take place for people just getting started, mostly by accident and inexperience.
Specialists in immigration ads can also keep clients up to speed on how their efforts are going, including a wrap-up and results of ad placement and success rates when a particular campaign is complete.
