When it comes to the hiring process, one of the most important parts is the creation and publishing of the job description. After all, this will have a direct influence on who does and does not apply for a position.
Therefore, if someone wants only the best and the brightest to apply to a new opening, then they need to make sure that they craft the perfect job description. But this is often easier said than done and will require practicing the following tips.
Use the Right Job Title
There are a lot of companies that like to get a bit creative when it comes to creating the job titles for new available positions. Some common examples that someone might see can include titles with words like “genius” or “rockstar”. While these might seem like an innocent little thing that helps communicate the fun and free-spirited nature of the company, it is important to realize that these words have the ability to significantly narrow down the number of people that apply to a job opening.
One of the reasons for this is because it is simply not going to be seen by as many people. When people are searching for job openings online, they are going to be doing so by using certain industry title keywords. No one is searching for a “vehicle genius” but there are quite a few people looking for an “automotive technician”. Therefore, these employers need to make sure that they are using appropriate titles that will have the best chance of showing up in the results when potential candidates are doing their job searches.
The other reason why using these creative titles can cause a potential issue is because there are a lot of people who find them off-putting. Statistically speaking, the jobs that use these whimsical titles tend to get fewer applicants than job postings for the same or similar positions that use more traditional titles. This is because people tend to see these titles as slightly confusing and many people might skip right over them without even reading the description.
So the best way to get their job opening not only seen but also read by as many people as possible is to use a more traditional title or at least make sure that some common industry keywords are included somewhere in the title.
Put a Short But Powerful Overview at the Top
No one wants to get through what feels like an entire novel before they are even able to get to the nitty-gritty of what the job entails. That is why it is in the employer’s best interest to make sure that they include a short but eye-catching overview of the job at the very top of the posting.
In this case, short means that it should be between two and four sentences long. This is the perfect length to provide enough detail without overwhelming the applicant and scaring them off before they even get halfway through the job posting.
Some of the core details that should be included in this intro is a summary of the position’s main tasks, what contributions it makes to the company, and why the job is an important part of both the business and society as a whole. It is especially important to try and include a lot of invitational language in this intro overview since it will help convince individuals to keep reading through the rest of the posting and hopefully even apply to it.
Don’t Get Too Carried Away With Superlatives
Some employers have a habit of wanting to make their job openings and their entire company sound as exciting as possible. In order to accomplish this, they might fill the job posting with a bunch of superlatives like “one of a kind” or “world-class”.
While these might seem innocent enough, they have actually been shown to cause some negative effects with the candidates. This is because using these superlatives will result in the job posting sounding like something only someone who is one of the best in their field should even bother applying to. Therefore, a lot of people who were likely perfectly qualified for the position might not end up applying because they do not believe that their skills are quite this level.
This effect is especially common among women and minorities. That is why it is recommended that superlatives are removed from job postings, especially when they are being used for immigration ads. This will help ensure that anyone with the proper experience and training will be applying to the position.
Get Current Employees to Evaluate and Adjust the Job Posting
When it comes to creating job postings, there is no group of people who are more valuable than current employees. This is especially true for employees who have been at the company for less than a year. This is because these individuals will have gone through the same process of seeing an ad for the company and applying to it. Plus, they will have done it recently enough that they should still vaguely remember what it was that they either did or did not like about the job posting.
So if the employer wants to make their new job posting as good as possible, then they should make sure to run the description by some of their current employees before using it for immigration advertising. Once looking it over, these employees should be able to provide some valuable feedback on what should be removed, added, or otherwise changed in order to make it as appealing to future candidates as possible.
Another advantage of having current employees look over the job posting before it goes live is that they pick up on any mistakes that might be within the posting. Even the smallest mistakes within the job posting are a big deal when it comes to immigration labor advertising. But whether or not an employer is going to be doing some immigration ads, they should make sure to have a small group of current employees look over the posting to make sure that it is the best that it can be.
