Immigration advertising usually helps companies who have not found sufficient workers within the United States to fill certain positions. However, hiring workers from other countries usually takes time.
Usually, the process of recruiting immigrant workers starts with filing for a PERM certification. However, an employer usually needs to offer open positions to United States workers before hiring foreigners. Giving U.S. workers priority over the international ones is a way to protect domestic job applicants from being denied opportunities. Therefore, publishing ads to local workers is usually completed within 30-180 days of filing for PERM labor certification.
Recruitment ads targeted to U.S. workers must list the job duties, salary and qualifications. This will be presented either in the required newspaper ad or in a local employment agency listing. A State Workforce Agency job order usually also must be filed. Notices for open positions must be placed in the locations where potential employees would most see them.
One of the primary places where job recruitment ads are published is in the Sunday edition of a popular newspaper. However, additional job postings are often posted on site of an employer on a bulletin board or on career websites. Local job centers, libraries or other public buildings also are places where job offers are typically announced.
In any case, it must be evident that an employer has convinced certifying officers that they did what they could to find suitable U.S. workers. It also must be apparent that legitimate jobs as described on the Department of Labor, Bureau of Labor Statistics or related sites are real opportunities offered.
After a consideration period, immigrant labor certification is usually acquired after filing the ETA form 9089 and other related documents. After this is when immigration advertising would start. In the process, employers are expected to remain within the confines of the law when hiring foreigners.
It usually takes an advertisement agency who has knowledge of PERM certification and work visa laws to properly create immigration advertising. An agency who partners with lawyers to provide the right information to U.S. foreign and U.S. employers is usually most beneficial when seeking immigrant workers.