BYK Advertising is a trusted partner for PERM advertising in the bustling city of Los Angeles, California. Our agency specializes in providing comprehensive PERM advertisement solutions tailored to the dynamic and diverse Los Angeles market. Navigating PERM ads can be a complex process, but with our expertise, your company can move forward with confidence.
The Basics of PERM Ads
PERM advertising refers to the mandatory recruitment advertising that employers must undertake as part of the PERM labor certification process. This process is essential for employers who wish to hire foreign workers permanently in the United States.
The application for the PERM labor certification gives the DOL all of the evidence needed to prove that your company will provide fair pay and is not depriving qualified US citizens of work. The application may seem straightforward, but there are several complicated requirements that must be fulfilled in the process, and the application must be filled out correctly to ensure success.
Why Companies Hire Foreign Workers?
Hiring foreign workers brings diverse perspectives and a wealth of global experience into the workplace. These individuals often possess unique skills and backgrounds that can enhance creativity, drive innovation, and foster a more inclusive company culture.
Furthermore, these professionals can help businesses better understand and penetrate international markets, providing a competitive edge in today’s globalized economy. Their multilingual abilities and understanding of different cultures can be invaluable in tailoring products and services to a broader audience.
Employers also benefit from the dedication and fresh perspectives that foreign workers bring, often leading to improved problem-solving and a more dynamic, adaptive workforce.
The Requirements of Perm Advertising in Los Angeles
Meeting the PERM requirements involves placing job advertisements in various media channels as specified by the Department of Labor (DOL), including newspapers and job boards. By understanding the local market and regulations in Los Angeles, our agency ensures that your advertisements meet all legal stipulations and deadlines.
To ensure your PERM advertising meets Department of Labor (DOL) requirements, specific protocols must be adhered to. This includes:
General Recruitment Activities
These requirements can be broken down into three broad components:
- Place a job order with the California State Workforce Agency. It must be posted for a minimum of 30 days. Employers are encouraged to keep print-outs of the posting for back-up documentation.
- Post advertisements in newspapers/and or a relevant professional journal. Basic positions must be advertised in a general circulation newspaper serving the area in two different Sunday additions. Positions requiring an advanced degree or a certain level of experience must circulate in an additional Sunday addition. Suburban locations are able to advertise in a newspaper with city-wide circulation if there is no local option and rural locations without a Sunday edition newspaper may advertise in an option with the widest circulation in the area.
- A notice of filing must be posted for 10 consecutive business days with the same information as the external newspaper postings, with the addition of wage information. Proper notice must be given to the bargaining representative for union positions.
Extra Recruitment Activities
For this, an employer must complete a minimum of three of the following activities (one may be completed within the 30-day time frame before filing):
- Posting radio and television advertisements
- Posting on an external job search website
- Recruiting at a job fair
- Posting to the employer’s website
- Filing a notice of a job opening at a campus placement office
- Advertisements posted through private employment firms
- Postings in local and ethnic newspapers relevant to the job opportunity
- Recruiting through an employee referral program that includes identifiable incentives
- Using on-campus recruiting techniques
- Advertisements through trade or professional organizations
Content Requirements
PERM ads include general content guidelines, including:
- The name of the employer and the relevant contact information
- The physical address of the job site
- An address to send resumes (physical or electronic)
- A sufficiently detailed job description
- If the wage is listed, it cannot be listed lower than the prevailing wage determination or what is being offered to any foreign employees
After the advertisement stage, there are more requirements for the interview process and providing documentation to the DOL. Working with a full-service PERM advertising agency, like BYK Advertising, is the best way to ensure that your company complies with all of the guidelines of the process.
Hire Us for PERM Advertising Services
BYK Advertising has the tools and knowledge to handle your PERM advertising needs with ease. Our deep-rooted experience allows us to manage the process efficiently, freeing your resources for other business priorities. We guarantee compliance, streamline the application process, and broaden your reach for potential candidates.
Our network spans major and local newspapers , online job search engines , professional magazines and journals , and beyond. Trust in our ability to deliver exceptional service from start to finish.
Why Choose Byk Advertising?
Choosing BYK Advertising for your labor advertising needs means partnering with a PERM advertising agency with decades of experience that understands the invaluable contributions foreign workers bring to your business.
Our expertise in crafting compliant and effective PERM advertisements ensures your ability to welcome these diverse talents into your workforce. With our deep understanding of the legal requirements and the nuances of the Los Angeles job market, we position your advertisements to not only meet the Department of Labor’s standards but also to appeal to the global talent pool.
Our commitment to promoting inclusivity and innovation through strategic advertising reflects our dedication to your company’s growth and diversification. Trust BYK Advertising to bridge the gap between your company and the dynamic, skilled individuals ready to drive your success forward in the competitive landscape of today’s globalized economy.
Contact Byk Advertising today for help with the PERM labor certification process and PERM advertising services for your business in Los Angeles and beyond.
