As an employer, you are always seeking talented individuals to join your team, but what happens when you can’t find them in the US? This is when you should turn to PERM advertising.
The PERM process can be complex, but it’s one of the most effective ways to attract a diverse pool of qualified candidates. With the help of advertising agencies, you too can reach a wider audience of foreign job seekers and recruit them to complete your company’s team.
In this blog post, we’ll discuss the benefits of PERM advertising, the role of advertising agencies in the immigration labor recruitment process, and provide tips for optimizing job postings for foreign workers.
Understanding PERM Recruitment for Employers
Before we dive into the benefits of PERM recruitment advertising, let’s take a closer look at what the program is all about.
The Program Electronic Review Management (PERM) is a process based on the US Department of Labor requirements that employers must follow to hire foreign workers for permanent positions. The main purpose of the process is to ensure that US workers are given priority in the recruitment process while providing an opportunity for employers to fill positions with highly-skilled foreign workers.
To begin this process, employers must first test the US job market to determine if any qualified American workers can perform the job. If no qualified US workers are found, the employer can advertise the position to foreign workers. This is where PERM advertising comes in handy.
What is PERM Advertising and Why Do You Need It?
PERM advertising refers to creating and placing job ads in various media channels to target qualified foreign workers. The ads must meet specific requirements set forth by the Department of Labor and must be placed in national newspapers, trade journals, or online publications for a certain period of time to prove that the job was advertised properly.
Hiring an advertising agency that specializes in PERM recruitment advertising is crucial to reach target audiences. Their knowledge of the industry and mastery of media channels, including high-online job boards and social media channels, are two key factors that ensure you find the right person for the role you’re looking to fill.
In addition, PERM advertising agencies guide businesses and companies on how to properly conduct the recruitment process to ensure compliance with federal laws and regulations.
The Benefits of Adding Foreign Workers to US Companies
While there are many administrative and legal aspects to PERM recruitment advertising, there are also numerous benefits to adding foreign workers to your team. Here are just a few:
- Fill Skills gaps: If you have positions that have been hard to fill with domestic talent, adding PERM recruitment for foreign workers may be a way to address the skills gap. This will allow you to increase your chances of finding the best candidates for the job outside of your usual pool.
- Increase diversity: Adding diversity to your company culture is a great way to fuel innovation and creativity in the workplace. Foreign workers bring new perspectives, ideas, and approaches that can help your company achieve a competitive edge.
- Expand your business: If you are looking to expand your business to new markets, adding foreign workers can provide you with cultural and language expertise needed to navigate new territory and clients.
- Cost-effective: Hiring foreign workers can be cost-effective, saving costs in achieving revenue targets even if immigration laws demand that you provide certain benefits and compensation levels to attract foreign executives or foreign workers with certain visa requirements.
Tips for Optimizing Job Postings for Foreign Workers
Now that we’ve established the importance of PERM recruitment advertising and the role of advertising agencies in the process, here are some tips for optimizing job postings for foreign workers:
- Use clear and concise language: When creating job ads, use language that is easy to understand and avoid technical jargon. Keep the description short, but provide enough detail to clarify what the job entails.
- Highlight the benefits: Make sure to highlight any benefits of the job, such as health insurance, retirement plans, or flexible work arrangements. These selling points can be a deciding factor for some applicants.
- Be specific about qualifications: List all of the relevant requirements for the job, including education, experience, and any certifications. This will help you reach the most qualified applicants.
- Use job boards favored by foreign talents: Online job boards such as LinkedIn, Indeed, or Glassdoor are popular around the world and particularly relevant to the skills you need. Universities, cultural organizations, and alumni networks are also great resources.
By partnering with the right PERM advertising agencies and utilizing best practices for job postings, you can attract a talented and diverse pool of applicants to fill your open positions. The added benefits of foreign workers on your teams make the PERM process well worth investing time and energy. Start the process today!
