Born after 1995, Generation Z is just around the corner to becoming a primary consumer. This generation is unique and has its own motivations and ways of communication that should not be confused with the Millennial generation. Marketers who understand what sets Gen Z apart will have a better strategy when it comes time to targeting this consumer.
Gen Z grew up on social media. Platforms such as Snapchat, Instagram, and Facebook have not only shaped the way they communicate to their peers, but also how they expect to be reached by companies. This generation wants relevant content that is tailored to their individual interests. Rather than searching for what they need, they will be more responsive to personal messaging that is direct in communicating how they can benefit from the product.
When it comes to buying a product or service, this generation relies on user reviews to determine their purchase decision. If you are in the business of immigration labor advertising, for example, Gen Z will expect detailed consumer and employee reviews. The detail is just part of it though, this generation also expects a plethora of reviews to inform their decision.
Due to social media and the internet, Gen Z generally has a short attention span. This means that marketers need to condense their messaging to the most important points. This generation is not going to spend 10 minutes reading up on the reasons why your service will work from your immigration labor advertising. Instead they want to hear your proposition in a quick and direct way.
Be Thorough with Your Technology
You don’t want to risk your company’s reputation on a simple website malfunction. And, unfortunately, that may be the case with this generation. Because Gen Z is so tech savvy, they expect the brands they give their business to be on the same level.
Focus on Entertainment
It may seem obvious, but entertaining Gen Z is a little more complicated than previous generations. Your ads are competing with more content than ever before, and this young generation has seen it all. Because of this, they have a good “BS” sensor and messaging that is unique and authentic will grab their attention.
There are many more strategies to reach Gen Z but keeping these in mind is a good starting point. Although beginning to understand this tech savvy generation may seem intimidating, taking a step back to see things from their perspective can help with understanding what motivates them and what holds them back.