When your company decides to pursue immigration recruitment advertising in New York, you want to make sure you’re getting your money’s worth. Whether it’s an email campaign, a billboard, or online advertisements, there are lots of ways your company could get in front of top talent from overseas. Sometimes a more unique ad will have a bigger impact.
Depending on what skill-set you’re looking for, here are some of the most effective ways to handle immigration labor advertising in New York.
Humorous Short Videos
Everybody wants to work somewhere they can have fun on the job. Even for people who have very intense jobs or take their work very seriously, it’s okay to have a light-hearted perspective on work. Humor works very well in connecting with job candidates and demonstrating your company’s personality.
If you’re doing immigration advertising in New York, and your company is based in the city, you could do a humorous short video about what it’s like to live in NYC right now. You could ask your employees to film a few seconds of themselves working from home. Hire a copywriter to produce a short script, or get a standup comedian to write a set about your specific company or industry. This type of boldness in marketing can help your company stand out from competitors in the recruitment phase.
These types of events became all the rage in the mid-2000s, and for good reason. People love to be surprised by an organized event in a place where they weren’t expecting to find one. Flash mobs, impromptu concerts, and pop up restaurants are all examples of effective marketing techniques. The best part about these events is the word-of-mouth advertising. Plus, they only last for a short time. This creates a sense of urgency and drives people to check out your event.
Your company could do a branded pop-up event to get attention for the new role that’s opening up. Go wild and do something that will attract media attention and spread on social media. Write an opera about office workers. Make paper airplanes out of old materials and have your employees do a competition in a local coffee shop. Collaborate with a local chef to create a tasting menu specifically for your company. Pop-up events are mostly about the media attention, so don’t be afraid to go big. Once you have name recognition, they’ll find your job postings and the rest is history.
Heartfelt Stories from Previous Immigrants
Making a move to another country can be scary. A heartfelt ad featuring the stories of people who have already immigrated could be a powerful tool in recruiting top candidates from overseas. Ask a small camera crew to interview people who share the ethnic background of your new hire. Ask them to tell their stories about immigration, including the rough adjustment period and why they wanted to relocate
Make sure they speak about how things got better. You want to focus on their adaptability and comfort now that they’ve adapted. This can help wary talent understand that it’s worth it to make the journey and leave everything behind. A new job can be the catalyst for a new life. A short video series with heartfelt stories from successful immigrants could be just the ticket for convincing top candidates to make a move overseas
One unique way that some companies are approaching immigration labor advertising in New York is the creation of custom playlists. When employees aren’t physically in a shared workspace, it can be tricky to get the team vibes flowing properly. For new hires, it can be difficult to understand the vibe of a company when everyone is working remotely.
Music is a powerful way to communicate the values and mood of the company. Plus, it’s easy to create a playlist and it’s free to distribute it. Ask employees to suggest their favorite songs. Research songs that relate to the history of your industry, or at least songs that set a feel-good mood. Share this with your candidates during the recruitment process so they can feel like they’re part of the team. This is a surefire way to stand out from other companies during the competitive recruitment phase. Ask candidates to contribute some of their own favorite songs, too. This is a great way for your team to get to know a potential new hire. Just remember not to make anything mandatory
Message from the CEO on LinkedIn
You might not think that this is a surprising type of advertising, but it’s surprising because it can be highly effective. It’s true that nearly every company advertises on LinkedIn. It can feel like a jungle of highly similar job descriptions and companies competing to stand out. But many companies overlook the role that their actual company LinkedIn Page plays in attracting top talent.
The first step that most people will take after reading a job listing on LinkedIn is to click over to the company’s main profile page. Here they can read more about the size of the company and even tap on the profiles of people who list your company as their current employer. Top candidates will be looking to see how active the company has been on LinkedIn recently. If it’s been several months since your company posted anything, it might look like your company doesn’t care about keeping up with the industry. One way to ensure that you’re putting your best foot forward is to ask your CEO to publish a short thinkpiece to LinkedIn. Ask them to write about the current state of the company, its goals for the future, and a message of gratitude or encouragement for employees in this challenging time. Emphasize creativity, innovation, and camaraderie. Now, when potential candidates are researching your company, they will see this powerful message directly from the company CEO and get curious.