Advertising is a broad industry.
There are thousands of products and services, which need to be advertised in order for sales to be boosted. In fact, there are very few businesses that can survive on word of mouth alone.
There are many different rules surrounding the advertising of different products. While some rules may work for a particular product or service, they may bomb for another.
Nevertheless, there are certain advertising strategies which work universally. We’ll call them the laws if advertising.
If you fail to adopt these laws, you’ll fail to land a campaigns that stimulates the hearts and minds of consumers. End of story.
Whether you’re running immigration ads or make-up ads, here are five undeniable laws of advertising.
1. Stand out
Studies suggest that consumers are exposed to thousands of marketing messages every day. That’s bombardment of the highest level. It has been suggested that we are flooded with so much advertising that our brains automatically tune out most of them.
That’s why it’s more important than ever for your advert to stand out. It’s the only way that your audience is going to register it, let alone remember it.
Standing out using a bold color scheme is a bright start, but standing out by doing something unique and clever within your advertisement will work even better.
2. Appeal to your target audience
It’s key for advertisers to have a solid idea of who their target audience is and to tailor every aspect of their marketing to appeal to this demographic. It’s tough to be the best in the entire industry, but it’s certainly doable to be the best in the eyes of a specific niche. Or at least it’s easy when you ensure your advertising is well suited to this niche.
3. Appeal to their fantasies
A golden rule of advertising is to focus on the problem that your product or service solves. Or even better, focus on the brighter future of the consumer after they’ve bought it.
Let’s take advertising marriage counseling as an example. It’s not the counselling services that people are buying, it’s the fantasy of a happier marriage.
4. Make an offer they can’t refuse
Great advertising makes getting involved with a product or service seem like a no-brainer. Maybe this is done through a great offer, a free trial, or a service. Whatever you use to hook them in, make this the focal point of the advertisement.
If a product seems “appealing,” that’s a great start, but it’s not enough to make your audience take action immediately. When the offer is a no-brainer with a deadline to act, that’s far more likely to drive sales.
5. Make it easy to get involved
Use clear instructions that tell people how to take advantage of your offer. This could be directions to your retail store or a link to your website’s sale. Whatever you’re asking people to do make sure to keep it simple.
In a nutshell, you’re after a no-brainer offer, which stands out and is tailored to your target audience and simple to take advantage of. Piece of cake.