Like any other kind of ads, immigration advertising must be done in the right places and cover the right things in order to work. This can be made more difficult due to the fact that it is typically done in foreign countries, where people’s expectations may be different than they are here. Even so, there are some factors that should be sure wins no matter where the ads are distributed.
Put Ads Where the Right People Will See Them
People who are interested in coming to the United States will often seek out publications and websites that work to make the move easier. Therefore, media outlets of this nature are great places to put ads for jobs targeted toward these people.
Another good place to put immigration ads is in publications geared toward college students. Some of the readers will be close to graduation and will soon be able to act on ads for jobs requiring educated workers. Students may also know of recent graduates who fit the bill, and they can pass the ads on to these prospects.
If the goal is to hire unskilled workers for short periods, the ads should be targeted a bit differently. Go for local papers and other smaller outlets that may be read by those who would be happy to pick up a short-term gig.
Touch on the Most Important Issues
In almost any field, the most important issue is the money. Even so, it’s often a good idea to avoid stating a specific figure since each prospect may bring different levels of schooling and experience to the table. However, ads should be worded so that prospects know that answering them is worthwhile. Too much avoidance of the subject can give the impression that the job won’t be worth much money.
For someone thinking of going abroad to work, the conditions in the destination country are also very important. Remember that many people have no real idea what the United States is like, and be sure to mention the country’s best points in employment advertising. Since the U. S. has many climates, it’s also important to mention how the weather is in the area of the job.
The final big thing to remember is that it can take a long time to go through the legal process of importing an employee. Therefore, advertising should begin far in advance of when the person will be needed.