Facebook advertising is a multi-million business in and of itself. There are Facebook marketers out there who run accounts worth millions of dollars all by themselves. These are the individuals who have learned how to make Facebook work for any industry whether it’s immigration ads for recruiters or package holidays for the elderly.
Sadly, there are other categories of Facebook advertisers, such as those who have had a go at it and not seen any results as far as changes to their bottom line. There are other advertisers who have seen exceptionally mediocre results.
Below are two basic Facebook advertising tips that will have marketers pull their way up and stand among the successful Facebook advertising giants. If you’re struggling to see success with your Facebook advertising campaign, these two tips are among the first things you should address.
Use Facebook to build your email list
One of the biggest mistakes that newbie Facebook advertisers make is to drive traffic to their company home page or a sales page.
While that might seem like a smart strategy when you first think about it, it’s actually quite ineffective.
Most people who are browsing Facebook aren’t in a state when they’re ready to buy something.
Google Ads are great for driving people to a sales page, because when someone Google’s “lawnmowers,” it’s normally because they want to buy one.
This is not so with browsing Facebook. Most likely, they’re looking to catch up with friends, look at rubbish memes, and read some content.
It’s important to meet your audience where they’re at. That’s why you’re likely to make a lot more success (and money in the long run) by using Facebook ads to build your email list.
This will allow you to serve more people and make more sales. A great strategy is to offer them a free incentive for signing up such as an ebook, video, or digital course.
Once they’ve downloaded that, you can market to them via email and ultimately, turn them into customers when they’re in a state to buy.
Use a small daily budget when testing out adverts
You don’t need a massive daily budget to test whether an advert is working. A measly $10 a day is enough to measure whether the ad is going to convert well. If you can secure $0.30 per click with a daily budget of $10, after a couple of days, you know you’re onto a winner. It’s more than possible to secure less than $0.15 per click in that amount of time with that daily budget. Check your conversion rate though.
If you’re not securing at least a 10% conversion rate from the people clicking your ad, then something has gone seriously wrong. Maybe your landing page is putting them off or it isn’t congruent with the copy in your campaign, which is leading to people landing on it with false expectations. Either way, fix your landing page until you can get a conversion rate of at least 10%.