If you are starting a business or simply want to market an existing one, understanding basic advertising categories can help you understand what would be most beneficial to you. There is no … [Read more...] about Basic Advertising Categories
10 words to spice up your advertising copy
There are some buzzwords that seem to work like magic in marketing. Whether you’re working with PERM advertising for recruitment companies or trying to promote a used car, there is certain … [Read more...] about 10 words to spice up your advertising copy
The Impact of Globalization on Marketing
Globalization, or the increasing of an integrated global economy, has been at a steady rise for some time. The effects of this are far reaching—expanding into many facets of our daily lives. In the … [Read more...] about The Impact of Globalization on Marketing
Benefits of Social Media Marketing
If you didn’t grow up with social media, using common platforms such as Instagram and Facebook can be a mystery. Whether you use them personally is entirely up to you but using social media for your … [Read more...] about Benefits of Social Media Marketing
Reaching Generation Z
Born after 1995, Generation Z is just around the corner to becoming a primary consumer. This generation is unique and has its own motivations and ways of communication that should not be confused with … [Read more...] about Reaching Generation Z
Tips for Finding Work Abroad
Packing, housing, and travel are plenty to think about when it comes to moving to another country. But finding employment in a new place is just as important as the moving logistics. Factors such as … [Read more...] about Tips for Finding Work Abroad
How to Adjust to Another Culture
Adjusting to another culture can be intimidating. The unfamiliarity of language and cultural norms can be a cause for discomfort and frustration. While the initial instinct may be to isolate and only … [Read more...] about How to Adjust to Another Culture
Benefits of Being Bilingual in the Workplace
As immigration increases in the U.S., so does the percentage of people who speak another language. There is a greater need than ever before to reach and understand people and cultures who are not … [Read more...] about Benefits of Being Bilingual in the Workplace
Marketing to Diverse Cultures
Immigration is causing increased diversity in the U.S. every year. Introducing new cultures and practices to communities has a variety of benefits, but as a marketer, reaching these demographics can … [Read more...] about Marketing to Diverse Cultures
Understanding the Stages of Culture Shock
Whether traveling abroad or living in a new country due to immigration, most are likely to experience some form of culture shock. Culture shock is more than unfamiliarity; it is described by experts … [Read more...] about Understanding the Stages of Culture Shock
